Hearts On Fire and Hayley Paige Say "I Do" With Bridal Collaboration
September 04, 2018
Leading brands partner to create diamond engagement rings and bands to drive millennial appeal
(Boston, Mass.) September 5, 2018 – Hearts On Fire and JLM Couture, Inc (OTC:JLMC) announced today that they reached a licensing agreement to utilize the Hayley Paige brand for a bridal jewelry collection. Hearts On Fire, The World’s Most Perfectly Cut Diamond, known for its exceptional and consistent cut, will partner with powerhouse and of-the-moment bridal fashion designer Hayley Paige on the new Hearts On Fire by Hayley Paige Collection, set to debut in Spring 2019.
Hearts On Fire will collaborate with Paige to develop the exclusive collection, which will consist of diamond engagement rings and diamond bands. The signature perfectly cut diamonds, combined with the whimsical and modern aesthetic of Paige’s dresses, will translate into a unique and captivating bridal jewelry line.
The collection aims to tap into Paige’s extensive, enthusiastic Instagram and social media following and appeal to both brides-to-be, as well as to those who have already walked down the aisle. The diamond bands will play dual roles – perfect for your wedding day, but also complementary to your existing jewelry.
“Collaborating with Hearts On Fire is not only an empowering and progressive brand and profit opportunity, it also enables us to deliver to a new millennial and, soon, genZ audience that demands a sense of inventiveness and conflict-free craftsmanship. This sparkling landscape is a visionary daydream-come-true for me,” said designer Hayley Paige.
Paige will act as a Hearts On Fire brand ambassador celebrating the diamond jewelry designs across her engaged social networks and bridal fashion shows. Paige is a frequent designer guest on Say Yes To The Dress, and recently aired her own pilot show, Hayley Ever After, on TLC.
“Today’s brides are educating themselves and shopping for bridal jewelry online. Hayley Paige has an incredibly engaged digital following of brides-to-be as well as women who are inspired to one day wear her design. What really drew us to Hayley is not only her fantastic eye for design and authority in the bridal space, but also her unique way of connecting, authentically connecting, with millennial females. This partnership truly celebrates the emotional significance of the ring and the dress – key moments in the life of all brides.,” said Stephanie Evans Greene, VP Marketing, Hearts On Fire.
The Hearts On Fire by Hayley Paige Collection will launch in the Spring of 2019 and will be available to purchase through authorized Hearts On Fire retail partners and online at heartsonfire.com.
About Hearts On Fire
Hearts On Fire®, The World's Most Perfectly Cut Diamond®, is a leading global diamond jewelry brand. Founded in 1996 and acquired by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced the first-ever branded diamond and changed the jewelry industry forever. Hearts On Fire is passionately dedicated to the artistry that makes our diamond jewelry, and the women who wear it, truly brilliant. The global brand continues to be recognized for its superior craftsmanship and exclusive diamond cut – the single-most important factor in a diamond's value – resulting in extraordinary beauty and brilliance. Hearts On Fire is sold through a rapidly growing global retail partner network of more than 750 locations in 32 countries, including 150 points of sale in Hong Kong and Greater China, 17 HOF-branded stores around the world, heartsonfire.com.. For more information, please visit www.heartsonfire.com.
About Hayley Paige
Hayley Paige is the head designer of Hayley Paige and Blush by Hayley Paige bridal collections, as well as Hayley Paige Occasions (bridesmaids), La Petite Hayley Paige (flower girls) and Hayley Paige Red Carpet – all under JLM Couture, Inc. (OTC:JLMC). Since launching her namesake collection in fall 2011, the brand has rapidly grown into one of the most sought-after names in bridal fashion and on the red carpet. Hayley has also recently expanded into wedding-themed athleisure sold at select Hayley Paige retailers and Nordstrom.com.
Hearts On Fire